The Anarchivist Manifesto - Soda Jerk

The main objective of this essay is to get the reader to question and examine what is presented to us as “reality”. Which I agree is important. Initially reading this I disliked how he ended the essay saying “Prisoner, come out… And re-take the universe” (143), because it felt a little extreme. As if we are victims that at some point had the universe taken from us. Making an emphasis on us vs. them. Us consumers play a role in accepting what is given to us (and agreeing on semiotics). Thinking further and particularly about the monopolization of media corporations I see his urge to address the issue. He is essential asking for there to be a larger variety of voices in our media in the pursuit of having a more honest view of our reality. 

I am having a hard time understanding what he means by, “In the post-sampling post-Internet era the presence of the past in the present is massively increased. But this spatialisation of time causes historical depth to drop out. This leads to a tricky question -how can we prevent this telescoping of cultures and styles from ending up in kitsch eclecticism, a cool Hellenism ex-cluding all critical judgment?” (142).

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